Innovation is the Fundamental Vitality Leather Logo

Increasing trend of world economic integration, products, economic times has already become history, followed by a competitive brand of economic era. Brand, not only the product performance and quality, but also corporate culture, corporate image symbol. Due to historical reasons, as well as the different international division of labor, the domestic leather industry, brand awareness than the developed western capitalist countries to lag behind a stage.

In view of this, China Leather Association, in 1994, the State Administration for Industry and registered certification mark of China's first to a third party just stand solemn commitment to the consumers who sign Peigua leather products, have three kinds of properties : Natural first layer of high quality leather, is a middle grade products and good after sales service.

As of 2009, the dermis has been marked the fifteenth anniversary of the implementation of the national total of more than 480 businesses, nearly 500 enterprises received leather logo Peigua brand eligibility. According to statistics, the domestic leather industry, the existing 52 "Chinese famous brand", 59 "China Well known Trademark", 167 "National Inspection free Product" and five "China's export brand", unless the leather products, leather products 90% the above signs are leather products. A group of enterprises with leather logo on behalf of the brand groups are rising to Belle, Cornell, as represented by leather Aokang brands have begun to mark its debut in the international market.

90 years with the last century a large number of fake and shoddy products flooding the market, consumers and producers deeply troubled industry as a whole compared to the order of a very chaotic situation at the present stage the domestic leather industry is more healthy and stable development. Leather logo for 15 years, received the majority of consumers, industries and enterprises and all levels of government generally recognized. Leather logo, has become China's leather industry, a shining business card, a representative of product quality, the quality of the industry on behalf of the brand. All this has always kept up with the leather flag, the characteristics of innovation are inextricably linked.

Leather Logo Endless Innovation

Past fifteen years, persist in advancing with the times, followed by development of the times and development is the fundamental vitality leather logo. From the initial beginning of the pursuit of "authentic" to present today's "high quality products", leather logo has always grasped the pulse of the times and meet the needs of businesses and consumers the industry development and changes. With the "environmental protection, integrity, quality, fashion" and so on by adding new elements, but also higher demands and at a deeper level, marked for the leather to add a new connotation. With the global popularity of the concept of green consumption, the majority of consumer products made leather marks more stringent requirements not only the requirements of leather products, but also the raw materials required to manufacture products are environmentally friendly non polluting. To meet the new demands of consumers, China Leather Association in 2003 launched the "eco leather leather logo ", emphasis on the finished leather eco environmental requirements, promote enterprises to use eco friendly leather logo of "leather logo eco leather" product, in order to leather mark a product's environmental performance, provides an important guarantee.

To help companies enter the dermis marked the international market, China Leather Association, launched in early 2007, the English signs and English leather flag certificate, the credibility of industry associations aims to overseas buyers and consumers concentrated on the recommendation "leather logo" products, the use of "leather symbol "forces to push the Chinese leather industry group branded the process of internationalization.

Pai Tau Continuously Improve the Brand Recommended

Past fifteen years, leather logo Pai Tau brands recommended areas and recommended procedures, and recommend continuous improvement cycle. Since 1996, in shoes, leather leather logo recommend to the community area of Pai Tau brands, to 2006, fur and luggage product recommendation has also been incorporated into the list, the various sub fields in the industry and improved leather logo Pai Tau brand recommended series. As the leather industry, an important platform for the implementation of brand strategy, brand leather logo Pai Tau selection work has been supported by the industries and enterprises. China Leather Association, also taking into account the particularity of corporate brand development cycle, starting in 2009, recommended every two years by a number of rows before the first cycle of the brand recommended every three years, recommended a number of changes to adapt to the enterprise to build and nurture the brand requirements.

Pai Tau brand logo in the dermis recommended procedures, enhance the recommended threshold, with innovative ideas to promote the leather mark to market, to the world to develop "leather products mark the first row of environmental protection indicators Rules", enhance the natural environment friendly leather logo product characteristics; refinement assessment of corporate social responsibility indicators, to promote harmonious labor relations building; strengthening commercial circulation survey to assess the commercial value of corporate brand; systematic analysis of business related data, focusing on the brand's development potential.

Leather Logo Assessment Standards Become More Stringent

Past fifteen years, dermal signs assessment standards and norms continue to be enriched and rigorous. With a widening group of leather corporate logo, in order to maintain the leather product group in the high end marked characteristics, constraints and standardize enterprise behavior, prompting enterprises to enhance brand quality and brand image enhancement, China Leather Association, have worked out a "social responsibility leather industry Guide" , "China's leather industry, the Convention on faith," "Declaration on China's leather industry, the brand" and other industry standards and regulatory requirements of these industries include leather logo and eco leather business assessment content.

Leather Logo Accelerated Pace of Internationalization

Past fifteen years, leather has never stopped the work of the international registration of marks. Since the leather flag successfully registered in China, China Leather Association, began to other countries and regions in the world for the international registration. Up to now, has completed the registration of the countries and regions have been 16, the ongoing registration of the number of countries and regions continues to increase. All completed registration of these countries and regions, China's leather products are the main export destination. Leather work of the international registration of marks leather goods brand in China has created favorable conditions abroad.

Fifteen years, China Leather Association, consistently leather logo leather industry business group is excellent enterprises in China on behalf of the same belief. Leather logo Peigua is not eligible for once and for all, life long all. China Leather Association, the Office of dermal signs of enterprises based on annual statistical data of each year, the dermal signs three annual inspection, product sampling pass rate, and product hanging marked the annual proportion of the dynamic aspects of the examination, fail to meet the relevant Leather logo requirements of enterprises excluded, thus ensuring a comprehensive enterprise group logo leather quality and the overall vitality.

Leather marks the implementation of fifteen years, has been made more gratifying results the industry continue to grow the ranks of outstanding brands, consumers and leather logo leather signage confidence in the products is also increasing. However, the current development level of China's leather industry leather powers and the West than in R & D, design, production technology, as well as fashion is still a wide gap between lead and so on, while the leather logo as a domestic industry, the cultivation of the brand platform, shoulder to lead the China Leather Industry responsibility to the world, in to the world the way leather power needed to work harder.

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